11 September, 2019 | Devon Bottini | Uncategorized
Today marks an important continuation of both Oliver and Westrup’s forward thinking growth strategies to serve global markets with the signing of a Distributor and Service Agreement. The agreement grants Oliver the exclusive distribution of Westrup products in Brazil, Bolivia, Paraguay, Uruguay, Argentina, Chile, and Peru. Oliver will be responsible for promotion, sales and service of products sold in the territory.
South American Agriculture has been important to the economic prosperity of many countries, supplying domestic and export grains, pulses, row crops and forages, for food, fuel and fiber for many decades.
As an important target to many of the worlds equipment suppliers Oliver began with manufacturing expansion starting as far back as 1958. Although manufacturing under license was disrupted by distance, politics, and difference in business practice, Oliver continued to export its equipment for decades with primary growth coming from Brazil and Argentina.
In 2013 Oliver contracted the services of native Brazilian Ian Ely to head up South American Business Development. At the same time Oliver began to strive to offer superior partnered equipment through promotion of Westrup products.
Westrup’s full equipment line and manufacturing operations in Slagelse, Denmark paired with Oliver’s equipment offerings and continued investment in providing pre and post sale client support, together, create an offering built to satisfy clients processing needs in the South American market.